Category: Marketing blog

By Payal Parikh, VP of Client Services at Heinz Marketing   Over the past year, the conversation around AI in marketing has shifted from tools to systems. Instead of asking which AI applications to adopt, many organizations are beginning to explore...

We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google. When Chrome launched in 2009, they called it, "The Fast...

Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. Think of them as marketer’s best friend: they expedite the competitor analysis process, so you can see where...

Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built intentionally and...

If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now: those who see generative AI as the most disruptive shift...

By Maria Geokezas, Opens a new windowChief Operating Officer at Heinz Marketing Most B2B marketing teams start the year with a solid plan: The strategy makes sense. The campaigns are mapped out. Revenue targets are clear. Everyone leaves planning season feeling aligned....

Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks, and sometimes even what we eat for dinner. So, of course, AI and the future...

By Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing workflows, as with most workflows, tend to follow a set of linear steps.  Branches and forks are all good, but generally each step relies on some output from the step...

The Fundamental Truth of B2B Sales In the world of high-stakes prospecting, it is always a "no" until it is a "yes." There is no reason to give up on a prospect you are pursuing. It doesn't matter if your...

For as long as we have had the CRM, salespeople have complained about it being "Big Brother," like sales managers watching them—as if they have the time. Let me provide you with a better way to think about your sales...