Category: Marketing blog

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share of how buyers discover brands, the rise of AI-powered search...

Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. An AI visibility...

A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t...

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If...

By Brittany Lieu, Marketing Consultant at Heinz Marketing In a recent LinkedIn post, Ethan Smith asked whether AI is replacing human taste.  I don’t think we are there. But I do think something important is shifting. AI is getting very...

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in over 20%...

By Sarah Threet, Marketing Consultant at Heinz Marketing If your team is doing “all the right things” but pipeline still feels inconsistent, the issue may not be your channels—it’s your timing. Most B2B teams are running paid campaigns, email nurture,...

Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe Express, 77% of Americans have used ChatGPT as a search...

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...

My client owed my company nearly $5 million. I went to their office to collect a payment. The CEO wasn’t there, so I walked into the CFO’s office instead. In staffing, payroll is due every week—miss it and you’re in...