Category: Marketing blog

Being a content marketer isn’t easy. You need to be a writer, designer, and editor; have knowledge of user experience, project management, analytics, your industry, and much more. With so many things to juggle, even the best teams are only as...

There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it, keep reading. As a professional blogger, I’ve been snagging top positions in Google...

By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI...

If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering metrics like citations, mentions, share of voice, and sentiment. Sifting through the noise...

Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they're just Googling an offering and reading the AI Overview, all without clicking...

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Here is a prediction I am fairly confident in: most marketing teams adopting AI agents are going to squander the time they save. Not because the agents don’t work. They do. The...

Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact...

By Payal Parikh, VP of Client Services at Heinz Marketing   Let’s be honest, the first few weeks with a new client used to be a grind. Before we could write a single headline or recommend a single campaign tactic, we...

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how...

Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting...