When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap. We could have done the obvious...
Category: Marketing blog
Marketing blog
How to Plan Your 2027 B2B Content Strategy (With AI)
SummaryThe fundamentals of content planning haven’t changed, but the inputs have. Buyers are researching in AI answers, traffic is a weaker signal than it used to be, and AI can now handle much of the planning legwork. Here’s how experienced...
Marketing blog
Transactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are all...
Marketing blog
Claude skills vs. plugins vs. MCP connectors: A simple guide
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The names sound similar, and people often use them interchangeably in casual conversation even though they...
Marketing blog
Marketing’s AI Gap Is Widening (and It Isn’t the Models’ Fault)
SummaryWhy the distance between what AI can do and what GTM teams are allowed (and organized) to do is compounding in your competitors' favor, plus five ways to close it. The real constraint isn't model capability anymore, it's unresolved IT,...
Marketing blog
Tracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are...
Marketing blog
What Go Set a Watchman Taught Me About AI Adoption
I have been on a historical fiction kick lately. I just finished To Kill a Mockingbird and went straight into Go Set a Watchman, both by Harper Lee. Book recommendations are from my middle school and high school kids, they...
Marketing blog
I Like Marketers More than I Like Marketing
SummaryAfter years of running marketing teams, building software for marketers, and sitting in the CMO seat, I realized I care more about making marketers’ lives better than I do about marketing itself. That’s what brought me to Heinz Marketing as...
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9 Ways To Use Stories For Your Business
Are you curious to know how you can use Social Media Stories? And do you want to know how they can make a difference in your business? If you haven’t been using this magical story-telling feature and if you’re ready to...
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10 Prospecting Tips You’ve (Probably) Heard Before – But Are You Using Them Yet?
10 Prospecting Tips You’ve (Probably) Heard Before – But Are You Using Them Yet? There’s nothing that will make a bigger impact on your business than enrolling the best humans on your team. First of all, if you don’t have...
