Category: Marketing blog

Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition. They're struggling with where to get started and how to get value. The...

Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns. Using AI in marketing will redefine how...

“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation...

By Karla Sanders, Engagement Manager at Heinz Marketing Let’s be honest. Most AI content in B2B marketing sounds the same. More speed. More personalization. More automation. That’s not what most teams are missing. The real issue is that pipeline breaks...

Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing I recall a time in my career when looking for that magic tool to solve every little problem was the norm. The MarTech landscape had exponentially exploded and there were...

After four years of pursuing this client, I finally got a leader to take my call. I asked him why we had never had a chance to meet with them. He asked me what our markup was, and I said...

  We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you've spent any time in the world of bootstrapped businesses, online startups, or the...

By Brittany Lieu, Marketing Consultant at Heinz Marketing In our recent posts on Generative Engine Optimization (GEO), we covered the fundamentals of optimizing content for AI search and the practical steps marketers can take to get their websites GEO-ready. Those...

When we say creating value, we mean that our conversations are valuable to our contacts, stakeholders, or our champions. For as long as anyone can remember, salespeople spent time talking about their company, their clients, and their product or their service, even...