Category: Marketing blog

The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI...

As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search...

Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native data...

Today, when a buyer asks ChatGPT, Perplexity, or Google’s AI Mode a question, they rarely see a list of suggested links. They see one synthesized answer that cites a handful of sources. If your brand is one of those citations,...

If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content briefs, or workflows that help teams act on those findings. Answer engine optimization (AEO) has...

HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated answers and connects those insights directly to content creation and...

Brand marketing has always been about controlling the narrative, so that the story your company tells about itself is the one the market hears. That job has gotten harder. Answer engines construct descriptions of your brand from what’s been written...

Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with content. Those signals still matter, but they don’t show whether a brand appears in AI-generated answers. Buyers can also...

As a founder, your attention is on pipeline, retention, and the next 90 days rather than how AI engines describe your company. But your buyers are already asking AI which vendors to consider — including you. The founders who ignore...