Category: Marketing blog

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing If you’ve spent any time in B2B marketing operations, you’ve heard some version of this before: “We’re not getting enough out of HubSpot.” “Marketo feels too complex for what we...

Ambassadors, partners, creators, “squads” — whatever you call them, affiliate programs are a hot commodity for growing businesses. Affiliate programs combine the power of social proof with the prominence of digital media and online shopping to expand brand reach and...

Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the...

I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work,...

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those...

By Sarah Threet, Marketing Consultant at Heinz Marketing For years, B2B marketers have optimized for search: Keywords. Rankings. Traffic. Conversion paths. But quietly, and quickly, the mechanics of discovery have changed. Buyers aren’t searching the same way anymore. They’re asking....

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic...

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal....

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing Let’s be honest. Sometimes the issue is the strategy. Sometimes it is the targeting. Sometimes it is the message. And sometimes, it actually is the AI. Not because AI is useless,...