I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small amount of education, they can’t compare to real training. These one-and done trainings tend to create a short burst or energy, Like...
Category: Marketing blog
The Myth of Sales Velocity: Why Quality Conversations Win B2B Sales
B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates. What Is Sales Velocity in B2B Sales and Why It Matters Every so often you will find someone suggesting that deals...
Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective...
AI in B2B: The Human Imperative
By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing The advancements in AI and the tools that have come out of these developments have been rapidly integrated into B2B business workflows and GTM market programs. Some are more successful than...
The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in...
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people are flocking to other channels. Gen Z and Millennials are...
CLG Metrics: Red Flags and Questions to Ask
By Tom Swanson: Senior Engagement Manager, Heinz Marketing Sometimes it is more important to track what doesn’t work than what does. Customer marketing is one of these areas, at least in my opinion. The reason is simple: the relationship is...
AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that...
I tested the 7 best free social media monitoring tools — here’s how they stack up
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done...
B2B Reads: Smarter AI, Strategic Personalization, and Modern Martech Wins
Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...