Category: Marketing blog

At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation....

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to...

A sales maturity model is a structured approach that helps sales organizations grow revenue by moving clients through progressive stages of value. Instead of selling once and moving on, the salesperson guides the client toward better outcomes over time. A...

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized...

By Karla Sanders, Engagement Manager at Heinz Marketing Most B2B GTM leaders have already invested in AI, but many are discovering that their B2B GTM AI strategy is not delivering the pipeline impact they expected. Tools are implemented, activity increases,...

This strategy is for you if your clients argue with you about your pricing. When I was selling light industrial staffing, my clients would ask for a lower markup, even though temporaries were already a lower price than an employee...

A Proven Sales Strategy for Price-Sensitive Buyers Clients argue about pricing because they compare numbers instead of understanding the trade-offs attached to each option. You overcome pricing objections by reframing the decision around concessions, outcomes, and risk, not price. Why...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Every year, content marketing predictions come out, and most of them feel familiar. More AI. More tools. More noise. They usually describe where things are headed, but not what it actually feels...

By Win Dean-Salyards Opens a new window, Senior Marketing Consultant at Heinz Marketing In 2025, “slop” was crowned word of the year. It was not a compliment. It was a cultural acknowledgment that the internet, and especially marketing content, had become...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing If you’ve worked in or around marketing operations for the last few years, you’ve probably felt the stack sprawl firsthand. “Just add another tool” became the default solution to every...