By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing By 2026, “AI-powered” will mean nothing in B2B. Every SaaS platform will have copilots. Every GTM team will run agents. Every roadmap will be padded with automation, predictions, and generated insight....

Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Every year, content marketing predictions come out, and most of them feel familiar. More AI. More tools. More noise. They usually describe where things are headed, but not what it actually feels...

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of...

One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of an article, social...

I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You...

AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age...

By Karla Sanders, Engagement Manager at Heinz Marketing December is one of the few moments in the year when B2B leaders can still influence outcomes before execution begins. As teams finalize plans, budgets, and priorities, this is the right time...

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing If you’re a CMO deep in 2026 planning, you’re juggling more than ever: shifting buyer behavior, rising expectations for proof, tightening budgets, AI transformation, and the constant push to do...