Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the...

I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work,...

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those...

By Sarah Threet, Marketing Consultant at Heinz Marketing For years, B2B marketers have optimized for search: Keywords. Rankings. Traffic. Conversion paths. But quietly, and quickly, the mechanics of discovery have changed. Buyers aren’t searching the same way anymore. They’re asking....

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic...

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal....