If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering metrics like citations, mentions, share of voice, and sentiment. Sifting through the noise...
Marketing blog
How HubSpot became the #1 CRM in AI search [A case study]
Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they're just Googling an offering and reading the AI Overview, all without clicking...
Marketing blog
How to Make the Most of AI Adoption in B2B Marketing
By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Here is a prediction I am fairly confident in: most marketing teams adopting AI agents are going to squander the time they save. Not because the agents don’t work. They do. The...
Marketing blog
Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact...
Marketing blog
Agentic AI for B2B Marketers: Start With Target Market Analysis
By Payal Parikh, VP of Client Services at Heinz Marketing Let’s be honest, the first few weeks with a new client used to be a grind. Before we could write a single headline or recommend a single campaign tactic, we...
Marketing blog
6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how...
Marketing blog
The Real AI Race Isn’t About Models or Data. It’s About Context.
Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting...
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James Leads
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Marketing blog
Knowing About AI Isn’t Enough. Here’s How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a...
Marketing blog
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely to look like before campaigns are...
