This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company. Over the past three years, we have systematically...

When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong. Answer Engine Optimization (AEO) keyword research isn’t just...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing You’re in a marketing budget review, the tech stack is on screen, and someone points at two line items: your intent data subscription and your growing collection of AI tools....

I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful AEO data. The right free tools used in the right...

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up. Share...

Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews...

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves early,...

This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company. Everything we build at HubSpot exists to...

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share of how buyers discover brands, the rise of AI-powered search...