Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those...

By Sarah Threet, Marketing Consultant at Heinz Marketing For years, B2B marketers have optimized for search: Keywords. Rankings. Traffic. Conversion paths. But quietly, and quickly, the mechanics of discovery have changed. Buyers aren’t searching the same way anymore. They’re asking....

AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic...

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal....

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing Let’s be honest. Sometimes the issue is the strategy. Sometimes it is the targeting. Sometimes it is the message. And sometimes, it actually is the AI. Not because AI is useless,...