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Marketing blog
How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. An AI visibility...
Marketing blog
How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t...
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Marketing blog
How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If...
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Marketing blog
Why Content Success Now Depends On Taste
By Brittany Lieu, Marketing Consultant at Heinz Marketing In a recent LinkedIn post, Ethan Smith asked whether AI is replacing human taste. I don’t think we are there. But I do think something important is shifting. AI is getting very...
Marketing blog
Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in over 20%...
Marketing blog
When to Use Digital vs. Human Outreach in B2B Marketing
By Sarah Threet, Marketing Consultant at Heinz Marketing If your team is doing “all the right things” but pipeline still feels inconsistent, the issue may not be your channels—it’s your timing. Most B2B teams are running paid campaigns, email nurture,...
