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Marketing blog
Why Content Success Now Depends On Taste
By Brittany Lieu, Marketing Consultant at Heinz Marketing In a recent LinkedIn post, Ethan Smith asked whether AI is replacing human taste. I don’t think we are there. But I do think something important is shifting. AI is getting very...
Marketing blog
Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in over 20%...
Marketing blog
When to Use Digital vs. Human Outreach in B2B Marketing
By Sarah Threet, Marketing Consultant at Heinz Marketing If your team is doing “all the right things” but pipeline still feels inconsistent, the issue may not be your channels—it’s your timing. Most B2B teams are running paid campaigns, email nurture,...
Marketing blog
AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe Express, 77% of Americans have used ChatGPT as a search...
Marketing blog
9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...
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Marketing blog
Bad Clients | The Sales Blog
My client owed my company nearly $5 million. I went to their office to collect a payment. The CEO wasn’t there, so I walked into the CFO’s office instead. In staffing, payroll is due every week—miss it and you’re in...
