Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that...

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web. Yes, the exact same content. And no, it’s...

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing is more data-driven than ever before. At any time you could be...

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect...

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you're new to the platform, you're probably wondering how to get...

By Brenna Lofquist, Client Services Operations Manager at Heinz Marketing You’ve closed the sale with a new customer, now what? Closing the deal is often celebrated as the finish line. But, in reality, it’s just the beginning. The post-sales process...

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles,...

Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer. Still, for someone whose first...