AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or...

By Maria Geokezas, Chief Operating Officer at Heinz Marketing If you’re feeling a little whiplash right now, you’re not alone. On one hand, AI is making it easier than ever to produce content, launch experiments, personalize outreach, and analyze performance. On...

Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate authentication alignment, complaint rates, engagement patterns, and unsubscribe behavior across domains. In 2024, Gmail and...

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing If you’ve spent any time in B2B marketing operations, you’ve heard some version of this before: “We’re not getting enough out of HubSpot.” “Marketo feels too complex for what we...

Ambassadors, partners, creators, “squads” — whatever you call them, affiliate programs are a hot commodity for growing businesses. Affiliate programs combine the power of social proof with the prominence of digital media and online shopping to expand brand reach and...

Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the...

I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work,...