By Brittany Lieu, Marketing Consultant at Heinz Marketing Ever scroll through your LinkedIn feed, open a newsletter, or skim a marketing email and catch yourself playing I Spy AI? You spot it immediately: a phrase that’s a little too stiff,...

Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results. At one time I had a big team of sales reps. It was rather crude, but I decided to look at each...

Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing has become one of the most reliable ways I generate leads, attract opportunities,...

I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small amount of education, they can’t compare to real training. These one-and done trainings tend to create a short burst or energy, Like...

B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win rates. What Is Sales Velocity in B2B Sales and Why It Matters Every so often you will find someone suggesting that deals...

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing The advancements in AI and the tools that have come out of these developments have been rapidly integrated into B2B business workflows and GTM market programs. Some are more successful than...

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in...

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people are flocking to other channels. Gen Z and Millennials are...

By Tom Swanson: Senior Engagement Manager, Heinz Marketing Sometimes it is more important to track what doesn’t work than what does.  Customer marketing is one of these areas, at least in my opinion.  The reason is simple: the relationship is...