By Karla Sanders, Engagement Manager at Heinz Marketing Customer-led growth (CLG) is about using your existing customers to drive expansion, referrals, and long-term value. It’s a practical shift from focusing only on acquisition to growing through relationships. In this blog,...

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it because online advertising, when done right, delivers outstanding results. On the other hand, if...

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season...

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more. Sharing content on social media is a no-brainer for brands....

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as...

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is...

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads...

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In...