Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue....

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers. So,...

The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it...

Your buyers and mine want to buy.  Anything that might cause your contact think you are more interested in what you get than what your buyers get will cause your buyer not to buy from you.  When you don't show...

Creating video for Instagram is one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and I have tons of fun opportunities to get creative and — to make things even better...

I didn't spend a lot of time in high school. Most days found me walking miles to the banquet restaurant where I washed dishes. I stayed there until it was time to close the kitchen, walking home covered with water....

At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation....

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to...

A sales maturity model is a structured approach that helps sales organizations grow revenue by moving clients through progressive stages of value. Instead of selling once and moving on, the salesperson guides the client toward better outcomes over time. A...

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized...