Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development...

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding...

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Audiences exposed to brand messages on LinkedIn are — wait for it...

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real...

Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Ecommerce journeys may be faster than typical B2B buying cycles,...

Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with global brands. A competitive analysis report is the key to understanding your brand’s position in the market. Its purpose is...

One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to time wasters, your competition could be snapping up your best leads — that's where lead...

Before I mastered sales strategy, being in a rock band taught me the power of discipline, feedback, and performance review—principles every sales pro needs now. How a Rock Band Rehearsal Strategy Translates to B2B Sales Success When I was 17,...

January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020,...

I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re wondering what goes into a marketing plan or why you need one, this is the place to start. Below, I’ll...