I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools. When a prospect...
Marketing blog
When Data Becomes Surveillance: What Meta’s Instagram DM Change Means for Marketers
By Payal Parikh, VP of Client Services at Heinz Marketing A quick note before we dive in: Heinz Marketing is a B2B marketing firm. We spend most of our time thinking about pipeline, sales cycles, and enterprise buying behavior. But...
Marketing blog
How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most...
Uncategorized
8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is especially significant. The digital age has created endless avenues for...
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AEO prompt tracking for marketing teams
You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking...
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