By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing is not generally known for consistency.  It is a philosophical struggle for me, and I grapple with it on a daily basis.  I love the concrete: science, math, operations.  Yet...

I’ll be real with you—if you’re still cold-calling like it’s 2003 or praying for referrals like a broke magician pulling doves from his sleeves... you’re already 15 steps behind. The game’s changed. In today’s high-speed, attention-deficient digital jungle, B2B Lead...

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can...

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list...

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed. TikTok has evolved...

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who...

If your sales language hasn’t changed in the last decade, your strategy and tactics are from long ago. How Language in B2B Sales Needs to Evolve in the 21st Century Words are important. The words we use mean things, allowing...

Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development...