We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you've spent any time in the world of bootstrapped businesses, online startups, or the...
Marketing blog
Why AI Chooses Some Content to Cite And Ignores the Rest
By Brittany Lieu, Marketing Consultant at Heinz Marketing In our recent posts on Generative Engine Optimization (GEO), we covered the fundamentals of optimizing content for AI search and the practical steps marketers can take to get their websites GEO-ready. Those...
Marketing blog
What We Mean When We Say “Creating Value”
When we say creating value, we mean that our conversations are valuable to our contacts, stakeholders, or our champions. For as long as anyone can remember, salespeople spent time talking about their company, their clients, and their product or their service, even...
Marketing blog
Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a...
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Marketing blog
More Artificial Intelligence Won’t Solve Structural Weaknesses
By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing There’s a pattern playing out in a lot of executive teams right now. Performance slips or plateaus, and the immediate assumption is that the organization needs better intelligence. Smarter AI models....
Marketing blog
Preparing for the Agent-Driven Future of B2B Marketing
By Sarah Threet, Marketing Consultant at Heinz Marketing In Gartner’s latest strategic predictions, “Top 10 Strategic Predictions for 2026 and Beyond”, they signal something many B2B leaders are only beginning to grasp: AI is not just accelerating marketing execution — it...
Marketing blog
How to amplify content across every marketing channel
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing. Learn how...
Marketing blog
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain. With both leaving their mark...
Marketing blog
Our top picks for growing businesses
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple...
