By Payal Parikh, VP of Client Services at Heinz Marketing In December, I wrote about how AI agents map to core marketing roles like content, demand generation, social, and analytics. That post focused on the practical question many CMOs are asking...

In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why I firmly believe bootstrapped small-to-medium-sized businesses (SMB) can compete with big-budget corporations. Strategies like SEO,...

I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online. More...

An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels...

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Recently, our Founder and President, Matt Heinz, made a sharp observation on LinkedIn: The hottest job in B2B marketing right now is the VP of Revenue Marketing. Two years ago, it would...

Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams...

A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie. Today, if we need to find the nearest taco stand, check stock numbers — or know how to say “dinosaur” in Spanish right...

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely...