By Sal LoSauro, Vice President  of Business Development & Pipeline Evangelist If you’re a CMO, VP of Marketing, Head of Demand Gen, or RevOps leader at a mid-market B2B company, chances are you’re feeling a familiar tension right now. It’s...

I never make a New Year's resolution on December 31st, as the data suggests that only a tiny percentage of people are able to stick to their resolution. I tend to think about my habits, things I do daily, etc....

When companies replace people with machines, the customer experience usually breaks first. AI Customer Service vs Human Support in a Hotel Booking Experience I was trying to get a hotel in Dallas, TX. But every time I tried to put...

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often...

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing One of the biggest challenges to properly orchestrating ai agents for marketing is making them accessible to the team.  Accessible in this sense means three things: The agents are all in one...

Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers navigating the new era of search, where AI platforms like ChatGPT, Perplexity,...

Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini now deliver fully synthesized answers directly to users, compressing the traditional customer...

Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from...

If you're starting off the year with a bunch of execs demanding explosive growth in 2026, you'll like this creator's refreshing take: "Your brand doesn't need to be loved by everyone. Even if you've captured just 3% of the market,...

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad...