By Payal Parikh, VP of Client Services at Heinz Marketing This year, I returned as a judge at the DECA area competition and for the second year in a row, I left feeling inspired. I went in expecting to evaluate student marketing...

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That's why HubSpot introduced loop marketing tactics, a four-stage framework designed...

If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI....

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and...

Most problems in business are not what you believe they might be. It's not your clients, or your employees, or a competitor that is trying to displace you. None of these are the major problem in business today. You would...

Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar. And as consumers increasingly turn to AI search for product and...

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried...

I am going back to writing daily for The Sales Blog, as this was how I got my start writing. I have missed sitting down to write daily. Some of the time, it is easy to write when I am...

I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: You'll learn how to make the most of your content...

By Sal LoSauro, Vice President  of Business Development & Pipeline Evangelist If you’re a CMO, VP of Marketing, Head of Demand Gen, or RevOps leader at a mid-market B2B company, chances are you’re feeling a familiar tension right now. It’s...