Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image generators, you no longer have to be a lifelong creative like me to turn your...

Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates. To truly make sense of your customer's experience,...

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant of about five years with three different agencies. I used...

The other day, my parents went to my uncle's house for dinner. My uncle and his wife, my aunt, moved about an hour away a while back. And ever since then, my uncle always asked my parents why they never...

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and...

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Everyone wants to bring in bigger deals.  While not for every single company, the vast majority of the folks we work with are at least somewhat interested in ABM.  Personally, I love...

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people. As a...

Email newsletters are all the rage these days, with some popular publications having hundreds of thousands of engaged subscribers. I've been learning a lot more about newsletters lately, and was especially curious about how successful newsletters think about and go...

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still...