Category: Marketing blog

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting...

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing...

It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the consumer. The siren graphic,...

By Karla Sanders, Engagement Manager at Heinz Marketing B2B brand discoverability in the age of AI isn’t optional anymore. Buyers don’t research the way they used to. Search engines, marketplaces, peer reviews, and AI assistants now shape vendor shortlists long...

Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites. I’ve seen long...

If it feels like social media algorithms change faster than you can keep up — you’re not imagining it. And no matter how big your brand is (or how solid your last content strategy was), staying ahead of those shifts...

By Brenna Lofquist, Client Services Operations Manager at Heinz Marketing At Heinz Marketing we value transparency and we want to make it easy for people to understand what we do, how we do it, and what it’s like to work...

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the...