Category: Marketing blog

Your buyers and mine want to buy.  Anything that might cause your contact think you are more interested in what you get than what your buyers get will cause your buyer not to buy from you.  When you don't show...

Creating video for Instagram is one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and I have tons of fun opportunities to get creative and — to make things even better...

I didn't spend a lot of time in high school. Most days found me walking miles to the banquet restaurant where I washed dishes. I stayed there until it was time to close the kitchen, walking home covered with water....

At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation....

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to...

A sales maturity model is a structured approach that helps sales organizations grow revenue by moving clients through progressive stages of value. Instead of selling once and moving on, the salesperson guides the client toward better outcomes over time. A...

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized...

By Karla Sanders, Engagement Manager at Heinz Marketing Most B2B GTM leaders have already invested in AI, but many are discovering that their B2B GTM AI strategy is not delivering the pipeline impact they expected. Tools are implemented, activity increases,...

This strategy is for you if your clients argue with you about your pricing. When I was selling light industrial staffing, my clients would ask for a lower markup, even though temporaries were already a lower price than an employee...

A Proven Sales Strategy for Price-Sensitive Buyers Clients argue about pricing because they compare numbers instead of understanding the trade-offs attached to each option. You overcome pricing objections by reframing the decision around concessions, outcomes, and risk, not price. Why...