Category: Marketing blog

Go-to-market orchestration helps teams align strategy and execution by connecting planning, content, channels, and tools. It improves collaboration, reduces delays, and ensures marketing efforts are coordinated and measurable. In this blog, we’ve compiled the most frequently asked questions B2B marketers...

When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to landing features in Fortune and CNBC, reaching over 140 million people on LinkedIn, and building a...

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is...

As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances. Why? Because I know there’s probably another tool or...

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audience, but it can get tricky when it’s time to start connecting with them. From...

ABM isn’t just a buzzword—it’s a strategy that helps B2B marketers focus their time, budget, and energy on the accounts most likely to drive meaningful revenue. When executed well, ABM aligns marketing and sales, increases deal velocity, and improves win...

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it...

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears....

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals. While career goals are important, a...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling to—and how they make buying decisions—is key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. But many teams struggle to...