Category: Marketing blog

If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI....

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and...

Most problems in business are not what you believe they might be. It's not your clients, or your employees, or a competitor that is trying to displace you. None of these are the major problem in business today. You would...

Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar. And as consumers increasingly turn to AI search for product and...

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried...

I am going back to writing daily for The Sales Blog, as this was how I got my start writing. I have missed sitting down to write daily. Some of the time, it is easy to write when I am...

I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: You'll learn how to make the most of your content...

By Sal LoSauro, Vice President  of Business Development & Pipeline Evangelist If you’re a CMO, VP of Marketing, Head of Demand Gen, or RevOps leader at a mid-market B2B company, chances are you’re feeling a familiar tension right now. It’s...

I never make a New Year's resolution on December 31st, as the data suggests that only a tiny percentage of people are able to stick to their resolution. I tend to think about my habits, things I do daily, etc....

When companies replace people with machines, the customer experience usually breaks first. AI Customer Service vs Human Support in a Hotel Booking Experience I was trying to get a hotel in Dallas, TX. But every time I tried to put...