Category: Marketing blog

We have to go back in time to explain how I created this most important strategy. When I started selling, there was no internet, no websites, and no way to learn about a company. There was no email, no iPhones,...

Lately, marketing leaders have been inundated by a singular hope-filled narrative: AI will fix it. It will fix productivity.It will fix content velocity.It will fix personalization and data and creative and workflows.It will, allegedly, fix the fact that most marketing...

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on...

You have to remember that your client is also engaging with your competitors. Maybe one who provides the client a price that makes your pricing look expensive in comparison. Others have relationships that make it easy to win deals. You...

“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!” If you make videos, podcasts, or social media posts, you know you should be encouraging...

My first taste of AI was “SmarterChild” in the early 2000s. It was a chatbot you could have a “conversation” with when your real friends weren’t online — but, even as a preteen, I could see the tech needed a...

You might think that you and others are distracted by your screens, but that is not quite correct. Distraction is not the right diagnosis. Attention loss is a surface symptom, but not the disease most of us have now. The...

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely. The current state of marketing mirrors what happens...

By Payal Parikh, VP of Client Services at Heinz Marketing This year, I returned as a judge at the DECA area competition and for the second year in a row, I left feeling inspired. I went in expecting to evaluate student marketing...

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That's why HubSpot introduced loop marketing tactics, a four-stage framework designed...