Category: Marketing blog

Success is within your grasp—if you can master the art of perseverance and avoid the common pitfalls of giving up. Too many people give up because what they are attempting takes more time and effort than they expected. They give...

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies...

I advise you to read this whole article. Toward the bottom, you find a way to get this advanced negotiation training. I have only 40 slots. Click here to gain access to this training. The contact sitting across from me was older than me. He had been...

I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content...

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was...

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown,...

Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses. But showcasing that to decision-makers isn’t always easy....

Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing. But in most cases, getting an abandoned cart email always rekindles my...