Category: Marketing blog

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this...

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even...

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools....

We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I've been experimenting with this approach for months, and the...

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”...

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a...

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing In my recent post (5 common CMO questions about marketing orchestration), I said one of the best things you can do to improve your orchestration is hire project managers.  Well my...

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d...