Category: Marketing blog

As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can tell you what happened...

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews...

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to...

Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when...

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Ever scroll through your LinkedIn feed, open a newsletter, or skim a marketing email and catch yourself playing I Spy AI? You spot it immediately: a phrase that’s a little too stiff,...

Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results. At one time I had a big team of sales reps. It was rather crude, but I decided to look at each...

Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however, LinkedIn marketing has become one of the most reliable ways I generate leads, attract opportunities,...