Category: Marketing blog

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing There’s a hard truth we’re not talking about. The AI investment explosion is increasingly financially dubious and relies on unsustainable growth patterns. If the AI bubble collapses in 2026, many of...

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints...

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops...

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments...

By Brenna Lofquist, Client Services Operations Manager at Heinz Marketing Corporate holiday gifting isn’t new, but the way companies approach it has changed. Today, gifting isn’t about checking the “send swag” box. It’s about strengthening relationships, showing genuine appreciation, and...

At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you...

As B2B organizations finalize their 2026 GTM plans, two themes are coming into sharp focus: The GTM environment is more complex and less predictable than at any point in the last decade. Teams that operationalize trust and proof, not just...

By Payal Parikh, VP of Client Services at Heinz Marketing In a recent blog, my colleague introduced the fundamentals of Generative Engine Optimization (GEO) and why it’s becoming essential for modern marketers. Building on that, this article provides a hands-on roadmap...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing,...

“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what...