Category: Marketing blog

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Over the last 18 months, every revenue leader has felt the same tension: AI is no longer optional, but most organizations still struggle to move beyond pilots and prototypes. As COOs, we sit...

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough...

Our expert this week has a few hot takes.  Here's one: "Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the ick." While that doesn't sound like the best lesson to...

By Karla Sanders, Engagement Manager at Heinz Marketing Q4 gives you something no other quarter does: a full year of real data to work with, which makes it the ideal time for a Q4 funnel audit. With deals progressing and...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing Another year is fast approaching – can you believe it? This is a great time for a fresh start—an opportunity to set your intentions and some goals for the next...

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing There’s a hard truth we’re not talking about. The AI investment explosion is increasingly financially dubious and relies on unsustainable growth patterns. If the AI bubble collapses in 2026, many of...

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints...

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops...

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments...