Category: Marketing blog

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals. With gated content, users arrive at your...

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and...

Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more with less. I’ve seen firsthand how hard it can be to get the word out when...

Most salespeople treat discovery like an interrogation. The only thing missing is the light over the contact’s head and the duct tape holding them to their chair. In the modern sales conversation, discovery is not gathering data—it’s about creating value...

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook...

By Payal Parikh, VP of Client Services at Heinz Marketing As a marketing leader, you’re tasked with driving growth, optimizing your campaigns, and getting the best return on every marketing dollar spent. But with everything on your plate, it’s easy to...

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanent change in buying habits. If your business doesn’t keep up with the...

Look, if you're running an e-commerce business and still treating sales like it’s some mystical art passed down from a whispering monk in the Himalayas, you’re doing it wrong. Dead wrong. There’s no magic spell. No secret handshake. Just Anthony...

In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric. If you really...

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing is not generally known for consistency.  It is a philosophical struggle for me, and I grapple with it on a daily basis.  I love the concrete: science, math, operations.  Yet...