Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about...

By Lisa Heay, Director of Business Operations at Heinz Marketing In this week’s MarTech Moment, we are featuring ChatFactory, a generative AI-powered buying agent by PathFactory designed to improve B2B customer engagement by making content and interactions more personalized and efficient....

The concept of being One-Up in sales isn't just about knowing more than your client; it's about knowing the right things to guide the client through their decision-making process. To do this, you must create value for your client and...

When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human? My skepticism wasn’t unfounded — earlier chatbots I’d interacted with felt clunky, unable to handle anything beyond basic...

Most buyers aren’t looking for a solution—they’re searching for a partner who truly understands their goals and delivers results. No One Wants to Buy What You Sell This truth may seem unsettling at first: No one wants what you sell....

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to...