"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation...

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend. Whether you‘re launching a startup or scaling an enterprise, you’ll spot...

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your...

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration...

By Payal Parikh, VP of Client Services at Heinz Marketing In today’s fast-paced and customer-centric business environment, the alignment between sales and marketing is more critical than ever. When sales and marketing teams operate with inconsistent narratives or conflicting value...

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet, I ended up...

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best...

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.)  Of course, great marketing content is built on more than just Google search results. I've put together a six-step...

Imagine a world where AI helps you sell smarter, not harder. Welcome to the future of sales innovation. Your phone rings, and the robot greets you with hello. You knew it was a robocall because the number it came from...

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no content creator — at least not in the sense you’re...