Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Ecommerce journeys may be faster than typical B2B buying cycles,...

Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with global brands. A competitive analysis report is the key to understanding your brand’s position in the market. Its purpose is...

One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to time wasters, your competition could be snapping up your best leads — that's where lead...

Before I mastered sales strategy, being in a rock band taught me the power of discipline, feedback, and performance review—principles every sales pro needs now. How a Rock Band Rehearsal Strategy Translates to B2B Sales Success When I was 17,...

January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020,...

I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re wondering what goes into a marketing plan or why you need one, this is the place to start. Below, I’ll...

By Brenna Lofquist, Client Service Operations Manager at Heinz Marketing I am resurrecting the B2B Marketer’s Quick Start Guide for a special reason. Well, it’s not that special but we can’t forget AI! In today’s digital technology landscape there are...

Winning in B2B sales isn’t just about a strong start—it’s about mastering the final moves that seal high-stakes deals. Closing deals doesn’t happen because of flashy starts or clever mid-game maneuvers. It’s about how you finish. It’s about mastering the endgame—the last...

Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google rolls out, understanding how to find and target the right keywords is non-negotiable if you want your content to rank....

By Maria Geokezas, Chief Operating Officer at Heinz Marketing AI is all the buzz in B2B marketing right now—and let’s be honest, it’s causing a lot of anxiety. Whether you’re a CMO, a marketing ops pro, or a content manager just...