By Carly Bauer, Marketing Consultant at Heinz Marketing *Originally published on 4/5/2023, updated on 1/21/2025 for accuracy and comprehensiveness. Today, well-defined personas are not just helpful; they are essential for crafting targeted marketing strategies that drive engagement, improve messaging precision, and...

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on....

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere...

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your...

In this week’s MarTech Moment, we are featuring Hotjar. Understanding how users interact with your website is critical to optimizing the digital experience and driving business results. This is where Hotjar, an all-in-one behavioral analytics and user feedback tool, proves...

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into...