As B2B organizations finalize their 2026 GTM plans, two themes are coming into sharp focus: The GTM environment is more complex and less predictable than at any point in the last decade. Teams that operationalize trust and proof, not just...

By Payal Parikh, VP of Client Services at Heinz Marketing In a recent blog, my colleague introduced the fundamentals of Generative Engine Optimization (GEO) and why it’s becoming essential for modern marketers. Building on that, this article provides a hands-on roadmap...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing,...

“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Marketers have spent decades learning how to write for humans and for Google. But now, there’s a new audience we have to think about: AI models. When people ask ChatGPT, Perplexity, or...

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive....

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. The challenge? B2B organizations...