I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started coming in, everything underperformed — clicks, leads, pipeline. We’d missed the mark. A few weeks...

By: Tom Swanson, Senior Engagement Manager If you read our B2B Reads, then you know I have been digging into custom GPT-building for some of our internal operations.  This post is a compilation of the lessons learned on properly structuring...

Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don't address. They manage complex deal flows and must nurture and maintain long-term relationships with founders and partners. A venture capital CRM can work...

LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company. Posting content isn’t just...

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction...

Whenever I hit a creative wall, nothing gets me back on track like a good copy. You know — those copywriting examples that make you pause, scroll back, even smile or take action. I want you to read them, too,...

Let's be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient relationships, scheduling appointments, and nurturing new leads, you need technology that actually works for you, not against you....

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. These demands make traditional client management tools...

If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has been on a roll with new model releases, updates, and features that are reshaping how we interact with...