The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms....

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure...

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Over the last 18 months, every revenue leader has felt the same tension: AI is no longer optional, but most organizations still struggle to move beyond pilots and prototypes. As COOs, we sit...

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough...

Our expert this week has a few hot takes.  Here's one: "Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the ick." While that doesn't sound like the best lesson to...

By Karla Sanders, Engagement Manager at Heinz Marketing Q4 gives you something no other quarter does: a full year of real data to work with, which makes it the ideal time for a Q4 funnel audit. With deals progressing and...

By Lisa Heay, Vice President of Business Operations at Heinz Marketing Another year is fast approaching – can you believe it? This is a great time for a fresh start—an opportunity to set your intentions and some goals for the next...

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general...