SummaryWhy the distance between what AI can do and what GTM teams are allowed (and organized) to do is compounding in your competitors' favor, plus five ways to close it. The real constraint isn't model capability anymore, it's unresolved IT,...
Tag: marketing operations
Marketing blog
Marketing Never Got Automated | Heinz Marketing
SummaryThree eras of marketing automation, what each one assumes about buyers and what changes when the system reasons instead of following rules. Rule-based platforms kept getting faster at building flowcharts, but B2B buying is mostly ambiguity that no rule written...
Marketing blog
Your Org Chart Was Inherited, Not Designed
SummaryMost org charts weren't designed on purpose, they were inherited: a hire made during a crunch, a team folded into another when a manager left, a function nobody questioned even after the work behind it changed. This post looks at...
