SummaryWhy the distance between what AI can do and what GTM teams are allowed (and organized) to do is compounding in your competitors' favor, plus five ways to close it. The real constraint isn't model capability anymore, it's unresolved IT,...
Tag: AI in marketing
Marketing blog
B2B Reads: Robot Buyers, Post-Sale Revenue, and the AI Search Shift
SummarySome of our favorite B2B sales and marketing posts from around the web this week. Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!)....
Marketing blog
B2B Reads: AI Measurement Gaps, Pricing Power, and CMO Priorities
SummarySome of our favorite B2B sales and marketing posts from around the web this week. Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!)....
Marketing blog
What Your Analyst Knows That ChatGPT Doesn’t
SummaryA seasoned analyst's experience and intuition about what's coming are worth more than ever. Two studies, three ways to get more from your analysts and nine questions to ask them below. As LLMs commoditize the published research analyst firms sell,...
Marketing blog
Marketing Never Got Automated | Heinz Marketing
SummaryThree eras of marketing automation, what each one assumes about buyers and what changes when the system reasons instead of following rules. Rule-based platforms kept getting faster at building flowcharts, but B2B buying is mostly ambiguity that no rule written...
Marketing blog
B2B Reads: Human Buyers, Pipeline Timing, and AI’s Prove-It Moment
SummarySome of our favorite B2B sales and marketing posts from around the web this week. Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!)....
Marketing blog
You Don’t Need a PowerPoint Template Anymore
SummaryWhy the best brand guidelines are installed rather than published, why a real designer matters more than ever and three ways to start. Brand consistency is shifting from a PDF nobody reads to a portable, plain-text skill that runs inside...
