Category: Marketing blog

Discover how to shift from a self-focused sales approach to one that builds trust and long-term success. Common Pitfalls of a Self-Oriented Sales Strategy We, I, us, and our tell your client you’ll spend their time proving why they should...

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By...

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted...

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working....

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper...

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing,...

By Maria Geokezas, Chief Operating Officer at Heinz Marketing  If you’re like me, you enjoy the blank slate that a new year offers, with all the promise of setting goals. On the other hand, if you’re like me, you might also...

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store,...

AI has gone mainstream.  Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers can automate a variety of tasks, from drafting email subject lines to understanding search performance.  If...

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors...