Category: Marketing blog

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a...

Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketing trends are something to keep an eye out for. As marketers, we’re at the mercy of the...

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page. In the last quarter century, we’ve...

What we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on...

2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Aside from AI,...

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences. I get it. That’s...

Success is within your grasp—if you can master the art of perseverance and avoid the common pitfalls of giving up. Too many people give up because what they are attempting takes more time and effort than they expected. They give...

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies...

I advise you to read this whole article. Toward the bottom, you find a way to get this advanced negotiation training. I have only 40 slots. Click here to gain access to this training. The contact sitting across from me was older than me. He had been...

I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content...