Category: Marketing blog

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and...

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in a half-hearted...

AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing By 2026, “AI-powered” will mean nothing in B2B. Every SaaS platform will have copilots. Every GTM team will run agents. Every roadmap will be padded with automation, predictions, and generated insight....

Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Every year, content marketing predictions come out, and most of them feel familiar. More AI. More tools. More noise. They usually describe where things are headed, but not what it actually feels...

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of...

One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of an article, social...

I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You...

AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age...