The secret to winning more deals lies in meaningful conversations—not in algorithms. I took a call from someone on LinkedIn who wanted to tell me about an AI agent that could do the work of SDRs and BDRs and had...
Category: Marketing blog
Marketing blog
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy...
Marketing blog
The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this,...
Marketing blog
How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like...
Marketing blog
A How-To Guide and Template
A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren't cutting it — our open rates were decent, but replies and conversions were flat. Everything changed when I dove deep...
