Category: Marketing blog

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures...

Being able to identify when you are One-Down can be the first step to becoming One-Up. Everything in Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative is based on a critical concept, being One-Up. I learned this concept 17,000 feet up Mt. Everest....

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer...

By Carly Bauer, Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. However, a strong brand story isn’t just...

Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions. Funny Instagram captions, Instagram captions for...

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company's overall business goals. But what...

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it's transformed into a sophisticated marketing channel that...

As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I've...

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words...