Category: Marketing blog

During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowchart templates to organize an instructional book on floral design. Today,...

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Everyone wants to bring in bigger deals.  While not for every single company, the vast majority of the folks we work with are at least somewhat interested in ABM.  Personally, I love...

Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to...

With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model...

From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and...

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to...

As a marketer who’s familiar with the different marketing tricks brands pull, I’m good at resisting the allure of commercials. That is, until a luxury brand marketing strategy sweeps me off my feet, transforming my casual scroll into an aspirational...

In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though...

For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on the go, so you want to be able to reach them wherever they are. But this...

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to...