Category: Marketing blog

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing So you understand your buying committee and how to market to them, it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the...

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without...

There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then there’s Customer B, who is trying to decide between you and one of your competitors....

These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no...

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the...

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable...

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also...

Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the...

Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn't you like to have that...

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space...