Category: Marketing blog

Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media platform. There’s just one catch — you need a solid Facebook ad strategy in place...

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that free advertising can be just as effective as...

by Sarah Threet, Marketing Consultant at Heinz Marketing We recently had the privilege to co-host a webinar with 6sense’s own Head of Sales Development Transformation, Ernest Owusu, during which our own President Matt Heinz of Heinz Marketing and Ernest explored...

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down...

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that...

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for...

I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things are changing, and I’m preparing for many major shifts over the next few years regarding...

AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage – everything from the tools they use to their 2025 investment plans. They also shared the key...

If you’re still selling like it’s 2010, you’re already losing clients. Here’s what the winners are doing instead. Average salespeople often lose deals they could have won. One of the main reasons this happens is because they fail to project...

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts...