Category: Marketing blog

By Brenna Lofquist, Client Services Operations Manager at Heinz Marketing The Predictable Pipeline Method is the core of the work we do at Heinz Marketing. It’s comprised of five core values that result in data-driven, buyer-centric marketing campaigns, sales initiatives,...

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes....

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing...

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part...

As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. I saw it work brilliantly while scrolling through...

By Brittany Lieu, Marketing Consultant at Heinz Marketing Creating great content is only half the battle. Without a structured process, your team can end up with bottlenecks, inconsistent quality, and inefficiencies that slow down your content marketing engine. As Robert...

During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the venture never materialized, if I were building one today, I’d make sure to create an ecommerce business...

Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly 92% of the worldwide search market share, it’s no surprise that when we talk about the top search engines,...

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. It measures companies across five stages (scored on a range of 1-5): Initial(1), Ad-Hoc, Defined,...

I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how important it is to stay ahead of social media trends —...