Category: Marketing blog

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation...

By Brittany Lieu, Marketing Consultant at Heinz Marketing As B2B marketers, we all know the importance of a well-rounded content strategy. From blogs and videos to case studies and webinars, variety keeps your audience engaged. But one format continues to...

Don’t let outdated strategies destroy your credibility; discover how to elevate your status in every B2B meeting. Most sales professionals fail to use a strategy that will improve their ability to create value for their client and identify them as...

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile that tells my unique story. The same is true for companies, which is why a company profile is a must-have...

https://ervingcroxen.info/ By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing The holidays are coming up, and while we all know we need the break, actually taking it is another story. For many of us, the end-of-year rush feels like a sprint...

The secret to winning more deals lies in meaningful conversations—not in algorithms. I took a call from someone on LinkedIn who wanted to tell me about an AI agent that could do the work of SDRs and BDRs and had...

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this,...

Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like...

A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren't cutting it — our open rates were decent, but replies and conversions were flat. Everything changed when I dove deep...