Category: Marketing blog

By Payal Parikh, VP of Client Services at Heinz Marketing The marketing world is constantly shifting, and the next big thing in AI is already here. Say hello to Agentic AI in B2B marketing – autonomous systems that don’t just follow instructions...

Selling a commodity may seem like a losing battle, but it’s actually your gateway to mastering the most critical skills in sales—making yourself indispensable in a crowded marketplace. There may be nothing better than selling something that is perceived as...

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally...

Are you ready to break free from stagnation and embrace the habits that will lead to lasting success and meaningful leadership? Most people, most of the time, fail to make the changes that would improve who we are. We tend...

I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. Thankfully, TikTok ads are...

By Sheena McKinney,  Business Operations and Marketing Assistant at Heinz Marketing So many choices in AI– this one (Hoppy Copy) is one I’ve used for most of the year and came recommended by someone I know and trust who also...

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity. If you feel as if B2B sales has become more challenging, you are...

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about...

By Lisa Heay, Director of Business Operations at Heinz Marketing In this week’s MarTech Moment, we are featuring ChatFactory, a generative AI-powered buying agent by PathFactory designed to improve B2B customer engagement by making content and interactions more personalized and efficient....