Category: Marketing blog

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the...

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future. At the most basic level, you're always looking for something road-worthy — something that...

In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering AI to supercharge that strategy. If you're concerned that AI will ruin your social platforms and...

If you treat your prospect’s concern like an objection, you may lose the deal before you've earned the right to win it. Recognize That Most Objections in Sales Are Actually Buyer Concerns It is rare that your prospective client objects...

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose...

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating...

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along...

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for...

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social...

AI can mimic voices, take orders, and even argue it's human—but it still can't build trust the way a real person can. “We are rushing to automate relationships that still require what only a human can do, like empathy, caring...